WATCH: Luke Bryan pays tribute to his hometown heroes in new ‘Country On’ music video
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Luke Bryan pays tribute to brave first responders and hometown heroes in his latest music video, “Country enabled.” The hitmaker premiered the tribute clip on Facebook on Monday afternoon, August 15.
While America may feel more divided than ever, Bryan is using his powerful voice to foster unity. The country-rock anthem was written by critically acclaimed songwriters – David Frasier, Styles Haury, Mark Nesler and Mitch Oglesby. The lively instrumentals paired with the sharp lyrics convey a meaningful message around the community.
“I love that the song uplifts the hard-working American people and brings a lot of unity,” Bryan previously shared. “There’s just a feel-good vibe all around, and any time you can reference country music fans in a song, and you can really make it sound natural, it’s great. And this song does just that,” he added.
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The hitmaker begins the cutting-edge music video by paying tribute to the farmers who make up the backbone of America. As Bryan sings, images of actual ranchers appear. The platinum-selling performer showers praise on truckers, cowboys, bartenders, firefighters, resilient soldiers and hard-working armed forces.
“Hey Firefighters, Boys and Girls in Blue | We could definitely use many more like you | You come running to me anytime, everything is wrong | Country on | Hey soldier, wherever you are | Hats off to keep us free | All our thoughts and prayers until you return home | Country on”, sings Bryan in front of a huge American flag.
“It was awesome to spotlight all of these amazing people to create such a special message,” Bryan shared alongside the social post.
To bring the weighted words to life, Bryan turned to the Metro Nashville Police Department for help. Three officers took part in the music video, which was filmed in downtown Nashville. Ahead of the release, the unit shared heartwarming snapshots from the night on set to express their gratitude.
“THANK YOU @lukebryan for including Officer Evan Grace, Sgt. Zach Bevis and Officer Kelly Turcios in the video for his new song, Country On,” the tweet read. downtown Nashville this morning.”
Thanks for @lukebryan for including Officer Evan Grace, Sgt. Zach Bevis and Officer Kelly Turcios in the music video for his new song, Country On. The video was recorded in downtown Nashville this morning. pic.twitter.com/y9B1UbiH0f
— Metro Nashville PD (@MNPDNashville) July 1, 2022
The blue-collar music video has already received a positive reaction from fans, as it garnered 16,000 likes and 365,000 views in less than 24 hours.
“This video brought tears to my eyes. Amazing song and video,” one follower shared. “It was such an amazing song, from the lyrics to the way the video was made. Hopefully this will have a positive impact. Country on!!!” added another.
The five-time Artist of the Year released the hit in early July, just before Independence Day. “Country On” had a significant radio impact upon its release, as 91 nationwide radio stations added the song to their daily rotation. It didn’t take long for the track to enter the Top 20 on the Billboard Country Airplay charts.
The country sensation knew “Country activatedwould strike a chord with listeners.
“The first time I heard the song, you know, I loved what was being said. I loved who it was being said to,” he said. American entertainment. “I think as I listened to the demo of the song more and more, I just started to think to myself, ‘You know, this is just one of those classic-sounding songs that sends the message without being too much.. .it just says it in a real, honest place.’”
“Country enabledis a preview of his upcoming studio album and has become a staple on his Raised Up Right Tour setlist. The Georgia native called Riley Green, Mitchell Tenpenny and DJ Rock to join him on the 30-city hike. The group kicked off the race in Virginia Beach in July and is expected to wrap up in late October. Tickets are available for purchase, here.