NEW YORK–(BUSINESS WIRE)–March 29, 2022–
COVERGIRL today announced the GRAMMY-nominated artist and winner of multiple ACM and CMA awards Kelsea Ballerini as the brand’s new COVERGIRL. The multi-platinum songwriter and producer has become one of the most acclaimed and talked about artists in country music and is best known for his seven No. 1 songs on Country Radio.
After making history as the only female country artist to score three consecutive number one singles from a debut album, Kelsea is thrilled to take on her new role as COVERGIRL. “I’ve been a COVERGIRL fan for as long as I can remember. I’ve always had an iconic tube of COVERGIRL mascara in my makeup bag, and I even wrote in my diary at 14 that one day I dreamed of being a COVERGIRL. Makeup is another creative outlet for me, and I’ve always said that if I wasn’t making music, I’d probably be a makeup artist! I’m thrilled and honored to partner with COVERGIRL, and I look forward to sharing more about my favorite products from the brand,” says Ballerini.
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Hailing from Knoxville, Tennessee, through all of her many accomplishments, Ballerini has remained true to herself and accessible to fans and beauty enthusiasts everywhere. Ballerini began writing songs as a child and released her first studio album in 2015. She has since enjoyed major success, with 25 RIAA gold and platinum certifications to date, won multiple GRAMMY nominations, a long list of awards won, including the most recent two CMA Awards in 2021, all totaling over four billion total streams. Expanding her sphere of influence, she released her first original poetry book Feel Your Way Through in 2021.
“We are delighted to welcome Kelsea Ballerini to the COVERGIRL family. She is a beauty lover, constantly experimenting with fun makeup looks as part of her creativity. Kelsea speaks out on and off stage and lends her voice to causes she cares about, like using cruelty-free beauty products, a value COVERGIRL holds dear as a Leaping Bunny Certified Brand. We are thrilled to have Kelsea join an iconic range of COVERGIRLs who share the same passion for accessibility, inclusivity and individuality,” said Stefano Curti, Brand Director, Consumer Beauty, at Coty, home of COVERGIRL.
Ballerini will be the face of a yet to be announced COVERGIRL collection, coming this spring, and will join the brand in a multi-year partnership.
Kelsea Ballerini has always made history. With the release of her debut album The First Time (Black River), she became “the only female country artist to reach No. 1 with her first three consecutive singles from a debut album”. She had four consecutive Top 10 entries on the Billboard Top Country Albums chart, including the platinum-selling The First Time. shameless gold selling kelsea selling gold and ballerinas . With 25 RIAA certifications to date, its catalog boasts a string of essential hits such as the double platinum “Miss Me More” and “Peter Pan”, the recently certified platinum “hole in the bottle” with Shania Twain and “half from my hometown” feat. Kenny Chesney, who scored Kelsea’s seventh #1. Among dozens of accolades to date, she has earned two GRAMMY® Award nominations, won two ACM Awards, two CMA Awards, won the iHeartRadio Music Awards for “Best New Artist” and received multiple career nominations for ACM Awards, American Music Awards, CMA Awards, CMT Awards and People’s Choice Awards. Most recently, Kelsea led the pack for nominations at the 2022 CMT Music Awards with three nominations for “Video of the Year”, “Collaborative Video of the Year” and “CMT Performance of the Year”. She also earned a nomination for “Music Event of the Year” for the 2022 ACM Awards as the artist and producer of “Half My Hometown” feat. Kenny Chesney. This is Kelsea’s first ACM nomination as a producer. She concluded 2021 as “3rd Most Played Female Artist on Country Radio” and CMT’s “Artist of the Year” in addition to winning “Music Event of the Year” and “Video of the Year”. Year” at the CMA Awards for Certified Gold “Half My Hometown” feat. Kenny Chesney. Expanding her sphere of influence, she published her first original poetry book Feel Your Way Through, and Dolly Parton hired her to star in the audiobook of Run, Rose, Run. It’s no wonder NPR proclaimed, “Kelsea Ballerini is definitely one of the most influential women in the country right now…she defines the sound of the genre.” She was also inducted as a member of the famed Grand Ole Opry in 2019. At the time, she was notably the youngest member of the Opry, in its nearly 100-year history, since its founding in 1925. Kelsea Ballerini is ready to continue making history. in 2022 and beyond.
COVERGIRL, a beloved American brand, celebrates authenticity, diversity and self-expression through beauty. Founded in 1961, COVERGIRL offers accessible, affordable and inclusive products for everyone. Over the years, COVERGIRL has partnered with inspiring, barrier-breaking and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny endorsed by Cruelty-Free International, meaning all of our products are certified cruelty-free no matter where we’re sold. To visit www.covergirl.com or find @COVERGIRL on social media for more information.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands in fragrances, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands allow people to express themselves freely, creating their own vision of beauty; and we are committed to having a positive impact on the planet. Learn more about coty.com Or on LinkedIn and instagram.
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KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
KEYWORD INDUSTRY: DEPARTMENT STORE ENTERTAINMENT ADVERTISING COMMUNICATIONS CELEBRITY FASHION MUSIC COSMETICS RETAIL
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PUBLISHED: 03/29/2022 11:10 a.m. / DISK: 03/29/2022 11:11 a.m.
Copyright BusinessWire 2022.