Business Intel: Napoli by the Lake opens its doors at Bernard’s Landing | Local company


A new restaurant is coming The landing of Bernard at Smith Mountain Lake.

The family behind Napoli Cowboy in Wirtz, which offers flavors from Italy and Texas, is opening a second site called Naples by the lake. Owner Ray Wilson said he hopes to start serving customers over Memorial Day weekend.

Wilson said several restaurants were competing for the Bernard’s Landing space, which previously housed The Landing restaurant. As it’s just a 10-minute drive from Napoli Cowboy in Wirtz, Wilson said he wanted to open a second location there rather than compete with another restaurant.

“If anyone’s got their hands in my pocket, I want it to be me,” he said.

Napoli by the Lake will also allow Wilson to serve more customers; He said Napoli Cowboy fills up with bookings virtually every night, even during the winter months. The managers of the two restaurants will communicate with each other regarding table availability, directing diners to the other location if necessary.

The restaurant is a real family affair, as Wilson said family members serve as the senior manager, executive chef and sous chef.

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